American Crew Classic Pomade. For hold and shine. This extremely versatile water-based formula is great for slicked back or rough textured, high-shine styles. Pomade is excellent for taming curly or straight or straight hair. • Medium hold with high shine. • Extremely versatile water based formula rinses clean and offers smooth control with shine. • Works well for curly hair. • Provides a modern, flexible alternative to styling gels.